Opt-In E-Mail As A Service
9/28/99, Jeff Moore, ClickZ. Opt-in e-mail advertising is without question the most underused form of Internet advertising. Click-through rates are higher, targetability is excellent, and it is completely voluntary.
gt.clickz.com/cgi-bin/gt/cz/cz.print.me.html?user=ffffffffffff&article=763

10 Great Myths of Internet Marketing!
6/29/99, Linda Cox, InternetDay. For purposes of illustration, let's use the superhighway analogy. Let's think of your business as a hotdog stand located on the superhighway along with millions of other shops, malls, cafes, stores, restaurants and, yes, hotdog stands...
www.internetday.com/archives/062999.html

E-Mail-O-Mania
3/22/99, Michael Tchong, eMarketer. View of the e-mail phenomena. In fact, he asked Los Angeles-based Impulse Research to look into the e-mail habits of internet users.
www.emarketer.com/enews/032299_icono.html

Interaction Is Only Step One
3/5/99, Nick Usborne, ClickZ. "Interaction" is the concept offline direct marketers grew up with. Awareness advertising creates awareness through impressions. Direct marketing was distinguished by the fact that it solicited a response of some kind.
www.searchz.com/Articles/0305992.shtml

More About Writing Email
2/22/99, Nick Usborne, ClickZ. I talked about email being the only route by which you get to meet every customer and prospect, one on one, in their own space.
www.searchz.com/Articles/0222991.shtml

Loving Email: Let Me Count The Ways
2/12/99, Barry Silverstein, ClickZ. ClickZ Publisher Andy Bourland wondered aloud, "I'm wondering why email marketing isn't more mainstream." He went on to encourage Internet marketers to really use email to its best advantage.
www.searchz.com/Articles/0212991.shtml

How to serve e-mail without the spam
2/7/99, Dana Blankenhorn, NetMarketing. You can use e-mail in your marketing campaign without alarming the anti-spam vigilantes. You can even prospect with it.
www.netb2b.com/cgi-bin/print_article.pl/article/946

Marketers find Internet gives direct new power
2/1/99, Laura Loro, NetMarketing. More b-to-b marketers than ever are prospecting on the Internet, improving customer acquisition and retention through e-mail marketing, and quantifying return on investment for Internet media.
www.netb2b.com/cgi-bin/print_article.pl/article/943

How To Design a .sig File
1/29/99, An excerpt from the January 29, 1999 issue of The E-Marketing Digest in which Nick Nichols responded to another subscriber's call for help with this comprehensive response...
www.webbers.com/emark/sigfiles-nick-nichols.html

The Art of Targeted E-mail
12/17/98, Tom Kuegler, ClickZ. The idea is that the individual on the receiving end of a web site feels that the publisher knows who they are, what they like, and what they want to know.
www.searchz.com/Articles/1217982.shtml