Late Entrants Play Catch-up in E-Mail Marketing
12/20/99, Pamela Parker, InternetNews.com. What's the hottest marketing medium that the industry's biggest players are throwing money at? It's the Internet's original "killer app," the most widely-used, but, until now somewhat overlooked, technology -- e-mail.
www.internetnews.com/IAR/article/0,1087,12_263481,00.html

Writing Compelling Copy - Part II
12/20/99, Kim MacPherson, ClickZ. Think of the subject line as the teaser on your email's virtual "envelope." If improperly written, it can all but kill your response. It can certainly make or break a promotion.
gt.clickz.com/cgi-bin/gt/fn/emm/emm.html?user=ffffffffffff&article=1088

Launching An Email Component
11/15/99, Kim McPherson, ClickZ. I would recommend several critical steps that companies need to implement in order to launch a robust email component.....
gt.clickz.com/cgi-bin/gt/fn/emm/emm.html?user=ffffffffffff&article=948

The Best Marketing Tool is Free!
10/5/99, Ernest Seger, InternetDay. There IS a way to get your message out effectively, yet at a very low cost, and sometimes even free! I am talking about the best free marketing tool ever invented . . . EMAIL.
www.internetday.com/archives/100599.html

Fighting back against junk e-mail
10/3/99, Bruce Mohl and Patricia Wen, Boston Globe. Junk e-mail, also called spam, accounts for about 30 percent of all e-mail sent worldwide, according to industry estimates. It clogs our personal e-mail boxes and ties up the network lines of Internet service providers, such as America Online and AT&T Worldnet.
www.startribune.com/stOnLine/cgi-bin/article?thisSlug=SPAM03&date=03-Oct-99

Don't fall for 'get rich' e-mail forwarding schemes
10/11/99, CHARLIE PASCHAL, Special to The State. It's possible to remain anonymous on the Internet - both a curse and a blessing. No matter what name is used, whether it's Microsoft or Disney, no one is going to solicit you to redirect mail to earn money.
www.thestate.com/columnists/paschal/paschal11.htm

Company cans e-mail
9/30/99, CNN. Lose weight fast! Grow more hair! Get rich quick! Those come-ons and thousands more flood the in-boxes of e-mail users around the globe. The annoyance known as "spam" now comes with the territory of e-mail convenience. One company has found a way to intercept the junk that clogs computers and slows down our days.
cnn.com/TECH/computing/9909/30/t_t/canning.spam/index_.html

E-mail faux pas lies in eye of recipient
9/26/99, Charles Bermant, Special to the Seattle Times. The problem is that not everyone agrees on what is wrong or right, aside from the hatred of spam. Even then, the reaction ranges from modest annoyance to unbridled rage.
www.seattletimes.com/news/technology/html98/inbo_19990926.html

Hotmail - free for all, risk for all?
9/27/99, IT-Director. Following the major security threat to Microsoft's free emailing service, Hotmail, at the end of August it seems its problems continue to persist.
www.it-director.com/99-09-27-2.html

E-mail industry battle cry: Ban the spam
9/27/99, Laurie Freeman, AdAge. It's not enough that consumers complain that spam continually fills their e-mail boxes. It should also be a serious concern for legitimate marketers, said the top executive of an e-mail advertising company.
www.adage.com/interactive/articles/19990927/article4.html