The price of good buzz
9/27/99, BETSY STREISAND, US News. How do you manufacture word-of-mouth? Pay fans to hype products on the Internet.
www.usnews.com/usnews/issue/990927/viral.htm

Charity Online
9/20/99, Washington Post Online. The researchers concluded that the Internet represents a vast -- but largely untapped -- means of doing good. They identified a core group of 7.5 million Americans - dubbed "progressive pace-setters" - that has embraced advocacy and charitable giving online; another 7.3 million called "thresholders") appear close to following suit.
www.washingtonpost.com/wp-srv/WPlate/1999-09/20/020l-092099-idx.html

Integrated Marketing And The Dead Cat
9/27/99, Jeffrey Graham, ClickZ. Many claim to be implementing integrated media strategies. But in a recent study, 70 percent of senior executives said they're not using cross-media audience reporting or measurement, and 57 percent said they never or infrequently compare online and offline media performance.
gt.clickz.com/cgi-bin/gt/cz/cz.print.me.html?user=ffffffffffff&article=761

Marketing Plan or Business Model?
8/27/99, Nick Usborne, ClickZ. This article is about the advantages of building your marketing plan into your online business model. Right from the start.
www.searchz.com/Articles/0827991.shtml

Tuned In
7/15/99, Lisa Hamm-Greenawalt,Internet World. Why radio advertising continues to be a no-brainer for many online brands.
www.internetworld.com/print/1999/07/15/advertising/19990715-tunedin.html

Word-of-modem
7/5/99, Silvia Sansoni, Forbes.com. For now, though, viral is hot (as in, "We've got to viral-market this"). "Almost 80% of the business plans we see have the word 'viral' in them," says Steve T. Jurvetson of venture firm Draper Fisher Jurvetson.
www.forbes.com/forbes/99/0705/6401118a.htm

IQDirect bundles services as online promotions surge
4/23/99, Patricia Riedman, ClickZ. By 2003, online promotions will make up 50% to 70% of brand marketing budgets, according to Forrester Research.
adage.com/interactive/articles/19990208/article3.html

Do Incentives Work Online?
4/23/99, Nick Usborne, ClickZ. How effectively can online customers be turned into regular customers at ecommerce sites through the use of incentives?
www.searchz.com/Articles/0423991.shtml

AOL Promotes Web Coupons from SuperMarkets Online
2/16/99,Karen Leonardi, E-Commerce Times. SuperMarkets Online seems to be the next company to benefit from the AOL marketing machine. The company has signed an agreement with America Online that will bring the company's ValuPageSM grocery coupons to the attention of millions of additional users.
www.ecommercetimes.com/news/articles/990216-2.shtml

Other Ways to Spend Your Ad Money
2/15/99, Jacob Ward, The Industry Standard. You can buy plenty of things besides banners with your online ad dollars. Affiliate marketing is red-hot. And – gulp – don't count out spam.
www.thestandard.com/articles/display/0,1449,3486,00.html