Profile Sharing
12/7/99, cliff Allen, ClickZ. ....web marketers should start dreaming up ways to use the new profile sharing technologies that will be with us next year.
gt.clickz.com/cgi-bin/gt/en/pm/pm.html?user=ffffffffffff&article=1038

Leveraging The Internet Underground
12/20/99, Jeffrey Graham, ClickZ. We recently conducted an online survey to find out just how prevalent this type of underground communication really was. We found out that almost 75 percent of respondents passed along jokes to friends via email.
gt.clickz.com/cgi-bin/gt/cz/cz.html?user=ffffffffffff&article=1095

Is Your Niche Too Thin?
11/9/99, Luria Pettrucci, InternetDay. The Internet is the ultimate medium for niche marketing, but when your niche is too thin, it is easy to reach the point of market saturation early. Targeting visitors too narrowly also increases the risk that you’ll miss even the audience you seek. Here’s why....
www.internetday.com/archives/110999.html

Profiling Vs. Privacy
11/16/99, Cliff Allen, ClickZ. The growing momentum in the use of profiles to target web and e-mail audiences brings with it a growing concern over consumer privacy.
gt.clickz.com/cgi-bin/gt/en/pm/pm.html?user=ffffffffffff&article=956

Time To Slow Down
11/15/99, Nick Usborne, ClickZ. Trouble is, when emails from your site are written quickly, without sufficient thought and care, you miss a great opportunity.
gt.clickz.com/cgi-bin/gt/fpc/dm/dm.html?user=ffffffffffff&article=945

On-line tracking raises ire
11/15/99, Tim McLaughlin, Boston Herald. Electronic ``cookie'' files let on-line marketing firms track the browsing patterns of Internet users to create massive databases on consumer behavior.
www.businesstoday.com/techpages/prof11151999.htm

Time to go Offline!
10/8/99, Jim Daniels, InternetDay. Today I'll be presenting a new offline tie-in marketing campaign that is helping me grow my bottom line. And it can help you grow yours too, no matter how small your business may be.
www.internetday.com/archives/100899.html

European Experts Call for More Targeted Marketing
10/7/99, Michael Sedge, Italy Correspondent. While sophisticated software and Internet know-how provide a basic infrastructure and successful e-commerce, according to several European experts, is basically a marketing game -- specifically, target marketing.
www.internetnews.com/intl-news/print/0,1089,6_213671,00.html

What Does Viral Marketing Really Mean?
10/11/99, Jeffrey Graham, ClickZ. Simply put, viral marketing means creating messages that contain concepts within them that are absorbed by the people that come into contact with the messages. And making these messages compelling enough so that people pass them on.
gt.clickz.com/cgi-bin/gt/cz/cz.print.me.html?user=ffffffffffff&article=812

NetTrends: Can Charity Become An E-Business?
9/21/99, SAN FRANCISCO (Reuters, ExciteNews. For entrepreneurs starting businesses on the Internet, no revenue and no profit are no problem. So it shouldn't be surprising that one of the latest hot e-startups to get funded is a company whose basic business plan is to give money away.
news.excite.com/news/r/990921/18/net-column-nettrends?printstory=1