E-commerce: It's still anybody's game
6/24/99, Margaret Kane, ZDNN. A sweeping new survey from the Harris Poll people shows that online consumers don't know eBay from Bombay.
www.zdnet.com/zdnn/stories/news/0,4586,2281787,00.html

Branding On The Net
5/1/99, Joseph Jobst, Global Internet Marketing Inc. The off-line market is saturated. Daily we are exposed to around 10,000 brands while less than 5 percent of new brand launches survive 5 years. Online global brand building means addressing 154 million Internet users spread across 242 Internet national domain locations.
linz1.net/freep19.html

Brands Aren't Everything
4/30/99, Evan I. Schwartz, The Industry Standard. Brand awareness: Everyone wants it bad. "Build the brand" has become the mantra of Web commerce companies in every conceivable category.
www.thestandard.com/articles/display/0,1449,4421,00.html

Study: Brand Doesn't Drive Young Consumers Online
11/24/99, Clint Boulton, InternetNews.com. According to a new report from Forrester Research Inc. (FORR), certain companies don't need mass-appeal sites and should redirect their online efforts to banner advertising and sponsorships.
www.internetnews.com/ec-news/article/0,1087,4_244871,00.html