I Just Want You To Know Who I Am... The Return
12/7/99, Jim Meskauskus, ClickZ. It is the consumer's act of consumption and the thoughts and feelings associated with the product being consumed. Branding is involvement on an emotional level and, ultimately, a physical one.
gt.clickz.com/cgi-bin/gt/fcy/ntb/ntb.html?user=ffffffffffff&article=1041

Simple Branding Principles Increase Hits!
10/4/99, Rod Davies, InternetDay. The Web is now a busy place. While five years ago, getting your site noticed was relatively easy, now, it's a jungle out there! The number of people accessing the Web has grown astronomically. But so too has the number of Web sites, and standing out from the crowd requires some savvy.
www.internetday.com/archives/100499.html

Establishing A Brand Online Is Tough - And Costly
10/8/99, Candace Talmadge, Reuters. These days, bricks-and-mortar retailers and traditional marketers know they need a Web site to enhance and extend their consumer reach. But for purely Web-based businesses, Internet experts say, the task of establishing a new brand online is much harder - and a lot more expensive.
news.excite.com/news/r/991008/11/net-branding?printstory=1

Better Marketing Through Modern Mind-Control
1999, Linda Cox,J.A.M.G. There are two kinds of marketing: Direct Marketing and Brand Marketing. Direct marketing targets wallets. Branding is about hearts and minds.
www.lindacox.com/a-brand.htm

Be The Brand!
7/28/99, Sean Carton,ClickZ. There's a fatal misconception out there amongst many of those in the advertising/marketing biz that "branding" is all about creative.
www.searchz.com/Articles/0728992.shtml

Escaping the Cult of Click-Through
7/26/99, Jeffrey Graham,ClickZ. High click-through rates. Clients demand it, media planners live for it, media sites promise it, and ad servers measure it. It is, more often than not, the yardstick for our online branding efforts.
www.searchz.com/Articles/0726993.shtml

Branding Amid The Noise
7/8/99, Jennie Bettles, ClickZ. Recognition of the intense competition for the customer's attention is key to building brand relationships.
www.searchz.com/Articles/0708993.shtml

Branding.com
7/6/99, Deborah Kania,ClickZ. A great web site with uncommon or negative brand is no better than a great brand with a poor web site. The most successful web sites today exhibit both great web design/functionality and great branding.
www.searchz.com/Articles/0706991.shtml

Offline Versus Online Brands - The Winners and Losers
6/22/99, Martin Lindstrom, ClickZ. It took more than 50 years for Coca-Cola to become a worldwide market leader, but only five years for online search engine Yahoo!
www.searchz.com/Articles/0622993.shtml

Case Studies for Innovative Branding: Healthcare
6/28/99,Bobbie Halfin, ClickZ. The numbers the experts are forecasting are indeed huge. Jupiter's latest report projects the online consumer healthcare market will grow to $1.7 billion by 2003.
www.searchz.com/Articles/0628993.shtml