Make Your Pages Work!
10/7/99, Michelle M. Rahm, InternetDay. Part 2 of 2. Part 1 can be found here. Too many companies make the mistake of having a description of filler words rather than keywords. Then they wonder why they don't get good placement.
www.internetday.com/archives/100799.html

Searching for Alternatives
10/8/99, Newsweek. The Web has brought the world to our fingertips. But what about finding what you want within that world? Search engines power the 'Net, and they seem to desperately need a tune up. "A lot of people in the Internet business really want to improve search engines [and] interfaces," says Dr. Amanda Spink, an associate professor at Penn State University.
www.newsweek.com/nw-srv/tnw/today/cs/cs02th_1.htm

'Super Search Engine' Would Simplify the Hunt for Information
10/4/99, LEE DYE, LA Times. Researchers at Pennsylvania State University are developing a system that should allow your pint-sized computer to do all of those things by simultaneously searching several databases and integrating the information, even if you didn't use the right search words.
www.latimes.com/HOME/BUSINESS/CUTTING/t000089119.html

From beta to bonafide
9/23/99, Janelle Brown, Salon.com. This week, an exciting new search engine launched that promises to revolutionize the way we find information online! Clean, simple, easy to use! This new search site uses sophisticated text-matching and a patent-pending ranking system to provide you with accurate results. Google.com is the last - or, at least, the latest - word in search technology!
www.salonmagazine.com/tech/log/1999/09/23/google/print.html

Revved-up and ready to peek
9/30/99, David Plotnikoff, San Jose Mercury News. For years now, several of the top search engines have featured services that allow users to peek at their fellow surfers' anonymous queries in next-to-real-time. Let's be honest here. These services serve no practical purpose whatsoever.
www.phillynews.com/daily_news/99/Sep/30/features/CYBE30.htm

The Down and Dirty Guide to Search Engine Positioning
9/21/99, Mark Joyner, InternetDay. I've been asked to sum up what everyone should know about search engine positioning. First, two caveats: 1) Search Engine Positioning is only a tiny part of the big Internet Marketing picture. It takes time and there are other things that will pay off far more in the long run. 2) This is a gross simplification of the whole process.
www.internetday.com/archives/092199.html

Search engines let you peek throu