To Profile or Not To Profile?
11/9/99, Keith Perine, The Industry Standard. Online ad-tracking executives and consumer privacy advocates squared off today in a public workshop on profiling – the practice of keeping and parsing records of Web surfers' online habits for marketing purposes.
www.thestandard.net/articles/display/0,1449,7538,00.html?home.bf

When Market Research Turns Into Marketing
8/23/99, Maryann Jones Thompson, The Industry Standard. A bitter legal spat between two leading firms highlights growing p/ains in the interactive market-research industry.
www.thestandard.com/articles/display/0,1449,5995,00.html

Building a Research Mosaic
8/23/99, Jeffrey Graham, ClickZ. Being measurable is one of the Internet's great promises, but making data consistently "actionable" is very complex.
www.searchz.com/Articles/0823993.shtml

AdForce Promises More Useful Ad Data
5/26/99, Steven Vonder Haar, Inter@ctive Week. The company (www.adforce.com),best known as one of the Web's high-volume services delivering more than 100 million banner ads daily on behalf of marketing companies, now is setting its sights on reporting what happens after viewers see an ad.
www.zdnet.com/intweek/stories/news/0,4164,404653,00.html

Thumbs Down On Portal-Play Deals
5/7/99, Connie GuglielmO, Inter@ctive Week. While portal deals earned high marks for helping retailers with branding and driving eyeballs to sites, the portal plays fell short of delivering the thing most commerce sites want: revenue.
www.zdnet.com/intweek/stories/news/0,4164,402146,00.html

Databasers Offer Ad Research Portal
4/30/99, Steven Vonder Haar, Inter@ctive Week. For the latest proof, look this week to a trio of leading market database providers that are teaming up with a small New York-based Web firm to create what they call an "Internet portal" designed for advertising researchers.
www.zdnet.com/intweek/stories/news/0,4164,401215,00.html

How Well Do You Really Know Your E-Customer?
4/19/99, Jason Busch,Internet Week. Profiling, personalization, log-file and traffic-analysis technologies have advanced considerably over the past year and now offer a good, simple picture of what is actually happening on your site.
www.internetwk.com/columns/map041999.htm

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