Make That Selling Point Stick
12/20/99, Anne Miller, ClickZ. Charismatic communicators are able to make the abstract meaningful, and the meaningful simple. Successful people achieve this effect with metaphors and stories.
gt.clickz.com/cgi-bin/gt/dc/ms/ms.html?user=ffffffffffff&article=1089

How to Write Copy that Sells!
11/15/99, Robert V. Rowe, InternetDay. There is more to good copy writing than just stringing words together. What gives rise to this line of thought is that I have just completed the authoring of a book. The intent is that it will be sold via the web.
www.internetday.com/archives/111599.html

Stimulate Repeat Traffic with Bookmarks
6/1/99, Dr. Ralph F. Wilson, Web Marketing Today. When someone visits your site, how do you get them to return? Two ways: The most important is to get them to sign up for your free e-mail newsletter and remind them via e-mail. But the easiest is to ask them to bookmark your site or add it to their "favorites" list.
www.wilsonweb.com/wmta/bookmark.htm

E-commerce marketers should check out new mega portal features
4/1/99, Eric Ward, NetMarketing. As mainstream consumer portals such as Yahoo!, Excite, AltaVista, AOL and Infoseek increase their Joe-surfer user base, popular marketing logic has been that these mega portals had lost much of their value to niche business-to-business electronic-commerce marketers.
www.netb2b.com/cgi-bin/print_article.pl/article/1191

How Not to Promote Your Web Site
4/13/99, Charlie Morris, Computer Currents. Web scams, flimflams, and spams to avoid, and some wise steps to take.
www.currents.net/magazine/national/1707/covr1707.html

Promoting Your Web Site
3/30/99, Charlie Morris, Web Developer's Journal. Everybody wants to promote their Web site. Nobody wants to spend much money doing it. Dispensing advice to Webmasters who want to increase their traffic is big big business these days.
webdevelopersjournal.com/articles/website_promotion.html