Toppling The PR Paradigm
11/15/99, Len Stein, ClickZ. As push fades to pull, those fat, heavy, fancy press kits, and long-winded corporate releases, will end up in the corporate communications graveyard, replaced by a cornucopia of multimedia goodies waiting to be plucked from web sites.
gt.clickz.com/cgi-bin/gt/cz/cz.html?user=ffffffffffff&article=949

So You Think You Need A PR Firm?
9/21/99, Leonard Stein, ClickZ. One must recognize the right moment to retain a public relations agency or risk damaging one's image in the most crucial stage of the roll-out.
gt.clickz.com/cgi-bin/gt/cz/cz.print.me.html?user=ffffffffffff&article=750

Still In The Womb
8/20/99, Len Stein, ClickZ. Sure the Net is still in its infancy. But some online disciplines have advanced more than others have.
www.searchz.com/Articles/0820993.shtml

Dumb, Dumber, Dumbest?
7/12/99, Dana Blankenhorn, ClickZ. Dilbert's Pointy Headed Boss has nothing on Ken Jenks. Or does he?
www.searchz.com/Articles/0712994.shtml

How To Pitch PR Effectively
4/1/99, Tracey-Lee Batsford, ClickZ. You cannot simply write a standard press release trumpeting a product launch and wait for journalists to flock to you like bees to honey.
www.searchz.com/Articles/0401993.shtml

Get Traditional -- Go Analog
3/3/99, Sean Carton, ClickZ. Sure, we know that banner click-through rates are down. That's been hashed over again and again here at ClickZ, and just about everywhere else.
www.searchz.com/Articles/0303992.shtml

Getting the Right Spin: PR on the Net
2/15/99, James Ledbetter and Bernhard Warner, The Industry Standard. The Internet has begun to change the dubious art of public relations. If it cuts down on unsolicited phone calls, reporters will be forever grateful.
www.thestandard.com/articles/display/0,1449,3474,00.html

Virtual Pressbox
9/1/98, Jim Sterne, CIO WebBusiness. I was writing an article recently and wanted to make a statement about how the worlds of banking and insurance were soon to lose market share to Intuit Inc., an adolescent software company. I wanted to be sure Intuit was at least in its teens.
www.cio.com/archive/webbusiness/090198_customer.html