Are Paid Advertising Models All They're Cracked Up To Be?
7/19/99, Sandeep Krishnamurthy,ClickZ. Consumers are bombarded with commercials for products they'll never buy. And it's no wonder why people become irritated and scarce marketing dollars are lost in the process.
www.searchz.com/Articles/0719993.shtml

Even Online, People Will Do Just About Anything for Free Stuff
7/13/99, Kate Kaye, ChannelSeven. A recent survey reveals that 53 percent of a representation of approximately 76 million Web consumers say it is possible that they would personally exchange benefits for information via the Internet, with a full explanation of how the information would be used.
www.channelseven.com/adinsight/market_insight/archive/sr19990713.shtml

4Anything's Scratch and Win Campaign Leads a Wild Goose Chase for Brand Recognition
7/12/99, Seth Fineberg, ChannelSeven. Case study of 4Anything's incentive contests and games in promoting their search tool.
www.channelseven.com/adinsight/case_studies/1999/4anything/index.shtml

Survey: E-Shoppers Buy More With Incentive Programs
7/6/99, Michele Masterson, E-Commerce Guide. A new survey reveals that more than half of all online consumers are willing to make more purchases over the Net if e-commerce sites offered reward points or incentives.
ecommerce.internet.com/opinions/article/0,1281,3551_146421,00.html

Do Incentives Work Online?
4/23/99, Nick Usborne, ClickZ. How effectively can online customers be turned into regular customers at ecommerce sites through the use of incentives?
www.searchz.com/Articles/0423991.shtml