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Web Site Development Budgets Expand
11/9/99, Cyber Atlas. Web site development costs have grown into a $10 billion industry, while revenues generated online reach $95 billion in 1999 and are expected to reach $226 billion in 2000, according to ActivMedia Research.
cyberatlas.internet.com/big_picture/hardware/article/0,1323,5921_234331,00.html
Free for the Surfing
10/8/99, Tom Spring, PC World. Internet World freebies include a new e-mail angle; simplify URLs, pay-per-view, and browser helpers.
www.pcworld.com/pcwtoday/article/0,1510,13213,00.html
Old business practice of barter gets a modern twist
10/13/99, Gordon Black, Seattle Times. Before money, there was barter. Trading one item for another is perhaps the oldest form of commerce.
www.seattletimes.com/news/technology/html98/bart_19991013.html
Strategic Advertising On A Dot Com Budget
9/23/99, Michelle Ellis, ClickZ. As we found out at the e-tailing conference in San Francisco, most consumer dot-com companies are using traditional media to build their brand. Since most e-tailers don't have Amazon-type marketing budgets or Amazon-type word of mouth, where to advertise becomes very "strategic."
gt.clickz.com/cgi-bin/gt/cz/cz.print.me.html?user=ffffffffffff&article=743
Tripod offers cash for popular pages
9/27/99, Margaret Kane, ZDNN. In an effort to boost its status among homepage builders, Lycos Inc.'s Tripod community division will announce a program Monday that allows consumers with popular pages to get a chunk of the ad revenue they generate for the community company.
www.zdnet.com/filters/printerfriendly/0,6061,2341318-2,00.html
Survey Says: Most E-Business ROI Not Measured
7/22/99, Bob Dorf, Inside 1to1. Primary Knowledge, a Silicon Alley startup founded by a handful of smart ex-Poppe Tyson senior executives, queried more than 25 leading-edge Internet marketers for the survey, including barnesandnoble.com, NetGrocer, MotherNature.com, e-centives, and Webstakes.
www.1to1.com/articles/i1-072299/index_.html#a1
Create A High Profile Without Cutting Corners
7/20/99, Karen Wilson-Dooley, Global Internet Marketing News. I absolutely refuse to cut corners in my business, especially when my business reputation is at stake. Let's face it . . . our goal as entrepreneurs is to make money while saving money. However, if you are serious about making money, you will be willing to pay the price for certain things without cutting corners.
linz1.net/freep34.html
Know Your Customer Acquisition Costs
3/10/99, Terry Roberts, NetNurturing. Have you ever looked at customer acquisition costs for a banner advertising campaign from a CFO's perspective? Based on what I see and hear, even companies spending significant dollars on banner advertising haven't done that analysis.
www.troberts.com/nnlacontent/trnnl119.htm
Did Somebody Say 'Budget'
12/16/98, Greg Sherwin and Emily Avila, Click. As the year winds down, it's that time again when companies are wrapping up their year-end fiscal activities. This can mean finalizing and approving budgets, submitting capital budgets for the dreaded FY2000, and tying up loose financial ends.
www.searchz.com/Articles/1216983.shtml
Need a Bigger Web Site Budget? Show Your Boss This
6/3/98, Annette Hamilton, ZDNet-AnchorDesk.Executives are less willing to toss money at Web sites to keep up with the Joneses. Now they view sites as business propositions.
www.zdnet.com/anchordesk/story/story_2164.html
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