Case Studies for Innovative Branding: Fashion
5/20/99,Bobbie Halfin,ClickZ. Take a look at integrated sponsorships and how innovative marketers are using them to build their brands.
www.searchz.com/Articles/0520993.shtml

Picking Portals
5/13/99,Kathleen Burke, ClickZ. I've read the recent Jupiter Communications reports showing less than 5 percent of e-commerce executives are "highly likely to renew" their current agreements with portals.
www.searchz.com/Articles/0513993.shtml

Sponsorships Popular With Web Advertisers
4/14/99,Bobbie Halfin, ClickZ. The amount of money Internet advertisers are spending on sponsorships continues to grow as sites succeed in persuading advertisers that putting their names on particular areas of a site helps build better relationships with customers than is possible with simple banner impressions.
www.internetworld.com/print/1998/10/19/ecomm/19981019-sponsorships.html

Exclusive Internet advertising deals' strategy questioned
9/28/98, Patricia Riedman, Advertising Age. Marketers need to weigh future options before locking into specific sites.
adage.com/interactive/articles/19980928/article1.html

It's a Mad, Mad,Mad Web
7/23/98, Charles Sayers, Zcommerce. There comes a time in every e-commerce professional's life when you just have to question your sanity.
www.searchz.com/zcommerce/072398.shtml

Lose the Adversity to Advertorials
4/24/98,Andy Bourland, Who's Marketing Online.Advertisers who seek to build their brand and convey useful information at the same time shouldn't be hamstrung into a 468X60 shell.
www.searchz.com/wmo/042498.shtml