Online Ad Revenue Keeps on Growing
10/5/99, Michael Pastore, CyberAtlas. Internet advertising revenue hit $693 million for the first quarter of 1999, nearly doubling the $351 million that was recorded in the first quarter of 1998, according to the Internet Advertising Bureau's Internet Ad Revenue Report.
adres.internet.com/stories/article/0,1401,7561_211791,00.html

Got The Click-through Blues?
6/1/99, Deborah Kania, ClickZ. The web-marketing folks at The New York Times have recently released a white paper that highlights case studies using one-to-one advertising and a cost-per-response measurement.
www.searchz.com/Articles/0601991.shtml