The Corner Stone of Internet Marketing
11/18/99, Steve Gibbs, InternetDay. ....to be very effective when using banner exchange networks, you have to build a good banner that demands attention, and gives the viewer a compelling reason to visit. There are many different types of banner design strategies to do this, but for now I will cover writing effective headlines.
www.internetday.com/archives/111899.html

Limit Difference In Third Party Serving
9/11/99, Online Advertising Discussion List. The discrepancies in impressions between what a banner server and what a third-party banner server may log.
www.irant.com/marketing/oa-980911.html

The Battle Of The Titans
9/30/99, Tom Hespos, ClickZ. DoubleClick might want to start shaking in its boots, because CMGi bought AdForce and one of its subsidiaries, Engage Technologies, bought AdKnowledge. Now CMGi can go head-to-head with its rival, right? Well, that depends.
gt.clickz.com/cgi-bin/gt/cz/cz.print.me.html?user=ffffffffffff&article=781

Web Ads Won't Pay, Say Experts
9/29/99, Madeleine Acey, TechWeb. Don't rely on banner advertisements to pay for your online business. This was the message Wednesday from e-commerce experts.
www.techweb.com/wire/story/TWB19990929S0011

Show Me Your Banner 7 Times!
9/28/99, Roger Remacle, InternetDay. In banner advertising "click-throughs" seem to be the phrase of the day! Click-throughs represent the number of times someone will click on your banner and be redirected to your web site. Of course click-throughs are important, but viewers will not necessarily click on your banner the first time they see it.
www.internetday.com/archives/092899.html

Web Advertising Ready to Rock(et)
8/16/99, EMarketer. In its report, Internet Advertising Skyrockets, Forrester predicts worldwide web ad spending will reach $33 billion by 2004, $22 billion of which will be in the U.S.
www.emarketer.com/estats/081699_webad.html

Report Predicts Online Advertising Poised To Explode
8/12/99, Mary Hillebrand and Robert Conlin, E-Commerce Times. Companies will not stop buying online ads, a new report from Forrester Research Inc. (Nasdaq: FORR) says, but they will base their decisions more directly on the results those ads garner.
www.ecommercetimes.com/news/articles/990812-3.shtml

Marketing Spotlight: Internet Ad Spending Keeps Climbing
8/23/99,Industry Standard. New Internet Advertising Bureau figures show first-quarter Net ad spending reached $693 million, a 97 percent jump over the same period last year and a 6 percent increase over holiday spending in the previous quarter.
www.thestandard.com/metrics/display/0,1283,961,00.html?home.metf

Analyst Insight: Exposing Two Web Advertising Myths
8/23/99, Steve Findley,The Industry Standard. Helping to expose two of these myths for client CBS SportsLine, AdKnowledge's new eAnalytics service offers insight on the actions of surfers who saw a particular Web ad campaign, even if they didn't click on the ad.
www.thestandard.com/metrics/display/0,1283,966,00.html

IAB Forecasts Another Record Year for Ad Revenues
8/23/99, EMarketer. The Internet Advertising Bureau (IAB) last week released its Internet Ad Revenue Report showing online advertising revenues reached $693 million for the first quarter 1999.
www.emarketer.com/estats/082399_iab.html